MEET JASMINE

MEET JASMINE

Beyond Amazing Donuts was built from a simple idea. That something as familiar as a donut could be transformed into something unforgettable.

Founded by a chef with a deep love for flavor and experience, the brand was created to push past expectations. Each brioche donut is made from scratch and treated with the same level of intention as any plated dessert. Thoughtfully developed, carefully executed, and always evolving.

The journey has not been linear. From operating a storefront to transitioning into a more flexible, community-centered model, the business has grown in ways that reflect both resilience and vision. Today, you can find Beyond Amazing Donuts at local markets, events, and curated experiences throughout Charlotte.

At its core, this brand is about more than what is being made. It is about how it makes people feel. Warm. Nostalgic. Surprised. Connected.

  • "These flavor pairings are calculated and divine! The donuts themselves are full but light, and the flavors are not overly sweet. Do yourself a favor, head over to Beyond Amazing Donuts and find your favorite!!"

    — Amber R.

  • "EVERYTHING was superb! From the customer service to the doughnuts, everything was awesome! The brown butter doughnut was the BEST doughnut I ever had, and super fresh!!! Stop in to support Ms. Jasmine's business, you will enjoy the experience!"

    —Miss S.

  • "We had these catered in for black history month at work today. Please open one in Rock Hill, S.C! These are by far the best cinnamon rolls I've ever had in my life! Keep doing greatness!"

    —Susan F.

  • "Absolutely lives up to the name! Beyond Amazing Donuts is hands-down one of the best spots in Charlotte. The energy, the people, the freshness-everything just feels right the moment you walk in. You can tell they love what they do, and it shows in every bite and every smile. A total vibe and an instant mood-booster. Truly beyond amazing!"

    —T Coke

Now available on ezCater ✨ Office mornings just got better Meetings, team lunches, client drops… handled Fresh, small batch brioche donuts Made with intention Delivered with care From a quick dozen to a full spread We’ve got something
Good morning, Charlotte ☀️ We’re continuing our Saturday mornings at the Uptown Farmers Market and stepping into something new… This weekend will be our first time at the University Farmers Market and we’re genuinely excited abou
Good morning, y’all. Being back outside this weekend felt right. Thank you for pulling up, supporting, and showing love the way you always do. We’ve got something new to share… First, welcome Amiya to the B.A.D team. You’l
Saturday mornings just hit different ✨ Banana pudding rolls are back. Soft brioche, with banana glaze, vanilla wafer crumble, and finished with that sweet, messy drizzle you already know. Infamous for a reason. They do not sit long. Find us this m
New week. New energy. Better outcomes. We’re back outside this Saturday ☀️ 📍 Uptown Farmers Market 8 AM – 12:30 PM 📍 Brunch Festival 12 PM – 4 PM If you’ve got a moment this weekend, come see us. Truly. Even if it’
Spring feels like a reset and the donuts understood the assignment Lighter. brighter. a little more playful with flavors that feel like sunshine and slow mornings Saturday we are outside @uptownfarmersmarket 8am to 12:30pm @sparkhouseclt pop up 11a
It’s raining And honestly, this is exactly what today calls for Carrot Cake Cinnamon Rolls Soft, buttery brioche layered with brown sugar and warm spice Hints of carrot folded into every bite Finished with a silky cream cheese glaze that melts
THIS IS NOT an April Fools joke… In the quiet in the uncertainty I am still choosing this. Over the past few months, there have been a lot of shifts behind the scenes. Long days, early mornings, and moments where we had to decide, again and
We’re back. And truthfully we missed y’all. Not just the donuts but the conversations, the pull ups, the familiar faces, the community. April is full. Like… full full. Here’s where to find us: April 4 • @labodeguita
Not everything needs to be loud some things are meant to bloom quietly Bloom & Beyond 🌻 A Spring pop up with @labodeguitaclt three flavors inspired by the season soft, fresh, and a little indulgent saturday, april 4 10am to 1pm This is us&h